How To Be The Perfect Agency...
The last in the series...
So what does it take to be the perfect agency???
Experience
You have to know each and every part of affiliate marketing, from the technical side of things to being able to communicate effectively. It is pointless trying to work for an agency unless you grasp the fundamentals. You have to understand where you fit into affiliate marketing. You are what ties merchants to networks and affiliates.
Organisation
You will be looking after a number of merchants on multiple networks with thousands of affiliates. If you haven't got your head screwed on, you are screwed. You have to remember when voucher codes expire, when to validate, who to talk to for specific things, who did what when, incentives, commission structures - anything and everything your mind can possibly fit.
Get Up And Go
Never rest on your laurels or sit thinking things will come to you. They will NOT. Everyone involved in affiliate marketing is busy. FACT. If you think that people will do things for you without being asked, forget it. If you don't ask, you really wont get. Come up with incentive ideas, tell your merchant who needs codes or increased commissions, write copy for the best sellers. Be pro-active!
Contacts
It is true what they say, it isn't what you know but who you know. Affiliate marketing is about relationships, and for those relationships to be successful, you have to work at them. Be nice. Be helpful. If I ask you for something and you cant do it, don't fib. Tell me the truth!!! This brings me to my next point.
Charisma
People remember charismatic people. They are more likely to let you pull a favour in if they know who you are. I'm not saying change your personality. Just have one! Be yourself, but treat everyone as human beings, have a laugh and a drink but don't forget their mortgage depends on you!
This completes the set...
Tara for now
AB
posted by Affiliate Bitch @ 12:52 PM
2 Comments
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2 Comments:
This just seems like general advice to anyone running an affiliate campaign, whether they be agency, network or client direct.
For me an agency needs to bring together all channels of online marketing and advise the client on where best their budget should be spent in order to generate the greatest return on their investment.
The agency, because they will manage more than one channel, have access to much more data than any other party and should be analysing that data to optimise the affiliate channel.
Matt Bailey
i-level
Totally agree Matt, however I was just talking about the affiliate side of things rather than online in general.
It is good to see pro-active agencies and people like yourself in the industry!
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