How To Be The Perfect Network...

Networks have been taking alot of stick recently, underperforming and overcharging being the main two issues. So here are my thoughts on how Networks should be... In a perfect world.

Technology
It seems complicated to some and simple to others. All I need is for you to track the sales, and pay me. Make the feeds easy to get and use and have a decent reporting system. They are the most important things. What you do on top of that is great, I like to see progression as much as the next person, but please, get the basics right first.

Communication
This is the key to our industry. Without communication you won't get far. Merchants, Agencies and Affiliates alike all use Networks as a means of communication. So if the network has poor communication, that is where everything breaks down. The second communication breaks down, the second everyone loses money.

Staff
Employ people who know what they are talking about. Everyone can blag and BS but we are all intelligent people and we can all tell. Expect the most from your staff, be happy when they bring ideas to the table. Please be careful, overworked staff do not produce good results! The correct staff who work hard can make all the difference.

Initiative
As a network you have to go above and beyond and use your brains to be the best at what you do. Be the front runner. Do what you need to do to prove that what you are being paid is worth it. Come up with the best plans to recruit new merchants and affiliates, but more importantly come up with ways to keep them happy. Don't get cocky and think you are the best already so you can kick back and relax.

Stay tuned for the last in how to be a perfect...